5 Ways Construction Firms Gain a Competitive Edge with Mobile Apps February 28, 2017,
The construction industry is essentially built on manual labor and hands-on activities. Unlike many office-based jobs (such as IT support or healthcare), most construction firms focus more on the physical labor associated with their various projects as the lifeblood of their business. Unfortunately, this type of hands-on approach has guided many successful, longtime construction firms away from embracing the technical side of the digital age – such as using mobile apps, mobile construction software and mobile websites to gain an edge on their competition.
Contrary to popular opinion, implementing mobile apps and websites into the workflow of your construction firm can boost your competitive edge much farther than you may realize.
Consumers Are Becoming More and More Picky
With each passing year, more and more consumers are becoming excessively picky when it comes to the brands they research and consider. If your construction firm is not already onboard with the “mobile movement,” you could possibly be missing out on a vast number of sales opportunities. Nearly 60 percent of consumers claim they will not recommend a company with a poorly developed mobile website, per Business News Daily.
Your Traditional Competitors Are Not Using Mobile Apps
The same report shows that not having a mobile-friendly site drives more than 60 percent of your mobile traffic directly toward your competitors, giving them the edge for which you desperately need to survive. Having a basic website or social media page is a great start, but it should not be where your online presence ends. An old saying claims that you must be willing to do what others won’t to reap the benefits that others don’t – a principle that can be applied in this instance as well. With a shocking number of other construction firms refusing to embrace the digital age by deploying construction field management software, this creates a huge opportunity for your construction firm to gain an edge by closing on the customers that they are allowing to slip through the cracks.
Convenience, Convenience and More Convenience
Think of the convenience that your clients will enjoy simply by taking advantage of your company’s mobile applications. Monitoring the progress of a current construction project can take up a substantial amount of time – especially if you are relying on phone calls, physical site visits and email correspondence. Mobile construction management software can present a much more efficient alternative that can drastically reduce the time spent staying on top of projects, allowing your clients to focus on more profitable aspects of their workflow.
Boosting Collaborative Efforts within Your Team
In addition to providing an efficient method for your customers to monitor your project, there are quite a few mobile apps that your team can use to collaborate do the same thing. Instead of spending countless hours flipping through pages and pages of work logs, timesheets and client invoices, you can utilize field service management software to keep everyone in the office and out in the field on the same page project after project.
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